Mark Lloyd, Sales Director at Star, spoke with Christopher Fabri, Brand Manager Jarltech Europe GmbH about how Star supports retail and hospitality with innovative solutions.
Christopher Fabri: Hi Mark, I’m looking forward to talking to you. Tell our resellers what makes Star so special.
Mark Lloyd: Hi Christopher! With over 75 years’ experience in precision manufacturing – including 45 years in the POS industry – and a global presence, Star is a highly successful company built on continuous product innovation and long-standing partnerships with leading software providers. We offer customised hardware solutions for the changing needs of retail and hospitality. In today‘s competitive market, scalability and flexibility are crucial. Star delivers the versatility needed to integrate traditional, tablet and cloud-based POS systems. Our comprehensive portfolio comprises POS, mobile and self-service printers for receipts, tickets and labels, along with tablet stands and cash drawers. Resellers benefit from our integrated POS systems, offering a streamlined solution from a single source.
Christopher Fabri: That sounds great! What do you think are the biggest challenges for the retail and hospitality industries?
Mark Lloyd: Increasing operating costs, changing customer expectations in an omni-channel world, greater sustainability and security are challenging retailers. Companies must rely on innovative POS technologies that optimise operational processes, reduce costs and improve the shopping experience.
Christopher Fabri: How does Star support retail and hospitality?
Mark Lloyd: The powerful Star POS technology helps to optimise processes, lower costs and enhance service. Our networked hardware solutions ensure scalability and flexibility both today and tomorrow.
Christopher Fabri: Can you explain this in more detail and give me an example?
Mark Lloyd: Sure, Christopher! Star supports the retail and hospitality sectors with innovative, scalable hardware. A good example is our recently launched Star TSP143IV X4 receipt and order printer – ideal for fixed, mobile and cloud applications. The TSP143IV X4 redefines efficiency and scalability for online ordering. It features USB, LAN, WLAN, Bluetooth and cloud connectivity – making it ideal for integration into a broad range of platforms. The simple Wi-Fi and Bluetooth setup via an automatically generated QR code or the Star Quick Set Up Utility allows you to get started in less than a minute. Plus, innovative features, such as cash drawer detection and CloudPRNT Next technology, ensure security and efficiency.
Christopher Fabri: How does Star differentiate itself from other vendors?
Mark Lloyd: Our clear commitment to innovation. This is visible in our constantly growing hardware product range and cloud services. We offer software developers, system integrators and end users an exceptionally high level of technical support and expertise. With SDKs, drivers and web printing solutions, developers and integrators benefit from simple, cross-platform integration. This combination of innovation, support and integration makes Star the preferred hardware partner for many software vendors.
Help your customers in retail and hospitality to master the challenges of tomorrow and order the Star TSP143IV X4 from your sales representative today!
